What gets set up, and why each part matters
Paid ads tend to waste spend in a few familiar ways: broad keywords that match unrelated searches, ads that send people to a busy home page, forms that email nobody, and conversion tracking that counts page views as inquiries. The service covers each of those points.
- Search and social campaigns built around what you sell and who buys it.
- Landing pages with one offer and one short form.
- Conversion tracking tested end to end before launch.
- A handoff into your inbox or CRM so each inquiry reaches a person.
How many people respond still depends on your market and the platforms. The setup makes the spend easier to read.
Four services, one request form
The work is split into four services. Search ads management covers Google Ads and Microsoft Advertising campaigns. Paid social campaigns run on Meta and LinkedIn. Landing pages and forms give each campaign a focused page to send people to. Lead tracking and follow-up connects ads to inquiries and routes each inquiry to someone who can answer it. You can ask for one service or combine several in a single request.
Search ads
Ads that show when people search for what you sell. Includes search term checks, negative keywords and budget pacing on a regular schedule.
Facebook and Instagram
Meta Ads Manager campaigns with clear audiences and a creative plan, set up under your Business Manager.
Campaign pages
One page per offer or ad group, so the message a buyer clicked on is the first thing they read.
Offline conversions
Closed deals in your CRM sent back to the ad platforms, so campaign data reflects what happened after the form.
Getting started
There is no commitment until you accept a written quote.
- Tell us what you want help with: search ads, paid social, landing pages, tracking, or a mix.
- A service partner gets in touch to talk through your goals, budget and current setup.
- You agree what is in scope, which accounts are involved and how reporting will work.
- The partner sends a quote. Once you accept it, onboarding and account access begin.
Questions that shape the quote
- Which platforms do you want to run: search, social, or both?
- How many offers, products or audiences need their own campaigns?
- Do you have landing pages that work, or do they need building?
- What counts as an inquiry: a form, a call, a chat, a booked meeting?
- Should inquiries flow into a CRM, and which one?
- How often do you want a report, and do you want a meeting with it?
Your answers set the scope, and the scope sets the fee. Ad spend is billed to you by the platforms, separately.
Good to know
What do reports usually cover?
Most reports show spend, impressions, clicks, conversions such as calls and form fills, cost per conversion, and which campaigns or keywords produced them. Better ones add notes on what changed and why. Ask how often reports arrive, whether you get access to the live accounts, and how leads that became customers are fed back in.
My industry has ad restrictions. Can this still work?
Often, with care. Ad platforms restrict or add rules for areas such as health, financial services, housing, employment, credit, legal services, alcohol and gambling. Some require advertiser verification or limit targeting. Mention your industry in the request so the service partner can say what is possible. Whether specific claims are lawful is a question for your own counsel.
What is the difference between setup and ongoing management?
Setup is the one-time work: building campaigns, writing the first ads, creating landing pages and forms, installing conversion tracking and connecting leads to your inbox or CRM. Management is the work after launch: adjusting bids and budgets, excluding poor search terms, testing ads and pages, checking tracking and reporting. Many providers quote the two separately.
Can I keep my current website?
Usually, yes. Ads can point to existing pages if they load quickly, match the ad and have a clear form or contact option. Many businesses add a few dedicated landing pages for ads and leave the main site as it is. The service partner can say which pages are suitable after looking at them.
Does this site sell leads or contact lists?
No. The services here build and run advertising in your own accounts, so inquiries come to you directly from people who saw your ads. Nothing on this site sells contact lists, shared leads or data gathered from other sources.
If your ads, pages or follow-up need attention, describe the problem and get a scoped quote.
Describe the workRequest a quote
Ad work is easier to quote when the request covers three things: the offer, the audience and the current setup.